| Press Release | Back |
BioWare Signs Multi-Year / Multi-Title Agreement with Scaleform Scaleform GFx To Support Multiple Titles Over A Five-Year Period |
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GREENBELT, MD, USA, October 30, 2006 – Scaleform® Corporation, the leader in hardware-accelerated user interface (UI) and scalable vector graphics engines for video game entertainment, has announced a new partnership with award-winning game developer BioWare. The five-year agreement will integrate the Scaleform GFx™ UI environment into a number of BioWare titles starting with the highly anticipated Mass Effect™ for Xbox 360®. "Scaleform shares BioWare's commitment to delivering compelling game experiences via cutting-edge technologies, which improve the quality and streamline the development process. Mass Effect is only the beginning of a long-term commitment by BioWare to deliver an incredibly immersive cinematic UI experience," said Greg Zeschuk, president of BioWare. "We are thrilled to begin a multi-year relationship with BioWare. Mass Effect is the perfect franchise to begin our collaboration and will be an ideal showcase for BioWare's design prowess and the dynamic UI animation capabilities of Scaleform GFx. Looking forward, we expect to collaborate with BioWare on a catalogue of groundbreaking titles," said Brendan Iribe, president and chief executive officer of Scaleform. The Scaleform GFx SDK is a light-weight, high-performance, rich media vector graphics engine for console and PC game developers, combining the scalability and development ease of proven visual authoring tools like Adobe® Flash® with the latest hardware graphics acceleration that cutting-edge game developers demand. Using Scaleform GFx, companies can change from a programmer-centric static UI development environment to an artist-driven animated UI and texture production pipeline. The Scaleform GFx rich media engine is built on the core Scaleform VGx™ hardware accelerated vector graphics technology, which tessellates vector graphic shapes into triangles that modern 3D video cards can render. By converting the data into triangles, Scaleform VGx can output vector graphics many times faster than traditional software rasterizers, allowing it to be used within high-performance full-screen multimedia environments. About BioWare About Scaleform *BioWare, BioWare Corp., BioWare Eclipse Engine, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks of BioWare Corp. in the U.S. and other countries. All other trademarks are the property of their respective owners. |
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